Responsibilities and must be a professional prepared in more and more categories. He has to have more and more skills and more and more capabilities. It's no longer just about being creative or staying on top of what's usa phone list in the media. Each time he has to play more clubs and has to be able to position himself with more things and more elements. And, therefore, it is not usa phone list that there are those who have begun to speak of a kind of new CMO model, of an evolution of the profile to which more and more things are asked. That is the "super-CMO", a kind of ultra-improved version of the CMO that has more responsibilities and more power within the company. What does a super-CMO have In fact, as the founder of the CMO Summit explained , the candidates who start to look better in a search for new CMOs are those who have more skills and more talent in generating growth.
For this reason, it is not surprising that the main trend that has been detected in the hiring of senior marketing managers is that of the super-CMO, that professional halfway between the usual CMO and a new role with many more usa phone list and many more playing fields. The super-CMO assumes control of a wide variety of departments. From the data scientists usa phone list those responsible for content through the ecommerce team, everyone is under his control and usa phone list has to report to this new head of marketing. This does not mean that the traditional fields that were part of his area of power (communication, advertising, CSR, etc.) cease to be so. In reality, the new is now added to the usual. Its emergence is very marked by reality: this is what the industry needs and what companies have to have in order to survive, so there is no choice but to find that professional who meets all these requirements.
An ongoing search for professionals For this reason, candidates in the search for new CMOs are now being asked to be a balanced mix between the creative side and the leadership side, seasoned with good leadership skills and a good profile as a manager. The CMO has to be very good at his job, true, but now he also has to fit better than ever in the C-suite. The issue has usa phone list setting the hiring agenda in recent years. Already in 2016 there was talk usa phone list companies were looking for a superhero CMO, who was a visionary strategist and innovator as well as a digital native, a good collaborative worker or an expert in analytics and technology while still being a good storyteller. He had to fit in with the power structure of the company, without ceasing to be that creative and different professional that he had always sought and without losing sight of his connection with the technological environment. The search for the super-CMO and its growing importance are also very marked by another issue.