For industry veterans, 2020 has been an “annus horribilis”. Instead of sharing strategic insights with clients in face-to-face meetings and tactical advice with attendees at industry conferences, we limited ourselves to presenting advanced SEO concepts and techniques via Zoom. Banner Design We couldn't stop one client from cutting their SEO budget at critical times this year. And we haven't convinced this group of prospects that SEO services, training, or consulting always provide the best Banner Design return on marketing investment (ROMI). But this is the time when we need to refocus our goals before doubling down on our efforts. Allan Thygesen, President of Americas at Google, recently wrote an article for Think with Google titled Rethink Ready: How to Prepare Your Business for What's Next. He said: “2020 has been a year like no other.
A pandemic that has upset daily life and routines. Banner Design Global economic disruption. Universal uncertainty about what will come next. We are all traveling in truly uncharted territory. » Advertising Continue reading below And it's also worth remembering that Sowmya Subramanian, director of engineering for the search ecosystem, wrote a post on the official Google Webmaster Central blog in May called Evaluating Page Experience for a Better Web. She said: “We Banner Design recognize that many site owners are rightly focused on responding to the effects of COVID-19. The ranking changes described in this article won't happen until next year, and we'll provide Banner Design you with at least six months' notice before they're rolled out. » Well, “next year” is just around the corner.
And SEO professionals now have seven months to adjust to the “Banner Design new normal”. So now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer intent caused by the pandemic and prepare for Google's Page Experience Update in 2021. This SEO process has three basic steps: Use Google Analytics and Search Console to Banner Design gauge your site's current presence on Google. Conduct a new round of keyword research to find out what people are searching for today. Provide high quality content on your pages to give visitors the information they are looking for. Advertising Continue reading below And here's a spoiler alert: SEO budgets are the last thing to cut, and advanced SEO services, training, and consulting always deliver the best ROMI.