It's your job to listen and provide what is needed.The market is not driven by your desire to sell a particular service. If this describes your situation, let's look at a few ways you can release yourself from this delusion. Accept the fact that the market tells you what it wants email list, and give up your fantasy that the market should want what you want to sell. If you don't accept this reality, you are building struggle and difficulty into your business. You're literally choosing to make it hard on yourself.
Examine what aspects of the service you can retain as strictly a hobby, and what is still workable as a foundation for your business. Don't look at any of this as failure, but rather as strictly informational - and move on.
Examine what it is about the service as it exists now that is so satisfying to you. "Pull apart" all the strands and isolate out what is emotional attachment, habitual behavior, past success, and simple fantasy. What are the aspects that excite you and that you feel 100% committed to? If you are not going to get your needs met by providing this service, how can you still get the same personal satisfaction elsewhere?