Or it can be as simple as asking your new Last Database customers how they found you: 3. Eliminate tactics that aren’t working Just as it makes sense to invest more into what’s working, it makes sense to invest less into what isn’t working. Don’t try to brute force a channel into working for your business. Use your Last Database resources wisely. 4. Build an email list Every week, we send a newsletter with all the content we’ve published that week to 120,000+ subscribers. These are not random people. These are people who have explicitly told us they want our Last Database content. How did we do that? Simple: we built an email list. Email may be a relic in internet terms, but it’s surprisingly reliable as a marketing tool.
Social media platforms can throttle Last Database your reach deliberately, but email allows you to communicate with your audience anytime. To build an email list, you’ll have to convince website visitors to subscribe. The easiest way is to offer Last Database something in return for subscribing. Most sites offer things Last Database like a free eBook, a course, and sometimes, a discount. As for us, we have a simple “subscribe” opt-in: You can do the same or offer something else—the world’s your oyster. 5. Nurture your subscribers In the Last Database end, the number of subscribers you have is just a number.
They won’t magically buy from you Last Database just because they’ve subscribed. You have to engage and nurture them, and that means sending emails regularly. But what should you send and how often should you send it? The answer is different for everyone. The crucial part is that you set an expectation Last Database upfront and then meet it. For example, on our blog, we promise to send weekly updates on our content for anyone who subscribes and that’s what we do.