At Cyberclick we have once again taken a look at our crystal ball, and we Image Manipulation have detected a very interesting format for the future of online advertising: podcasts . If you want to know why, keep reading! The era of online advertising in Image Manipulation podcasts begins The importance of podcasts and online radio The data from the latest General Media Study (EGM) has broken down for the first time the online radio audience in streaming (live) and Image Manipulation through podcast (recorded).
The result is that the podcast audience already accounts Image Manipulation for around a fifth of online radio consumption in Spain . This is an important distinction, since streaming consumption tends to have the same programming as regular radio Image Manipulation networks, while podcasts are programs that are not synchronized with regular broadcasting. In short, it is a new format and a new way of consuming content : users download podcasts on their mobile Image Manipulation phones or play them online at the time that is most convenient for them.
The popularity of online radio has been growing Image Manipulation progressively in recent years, from 0.5% in 2004 to 6.5% in 2016. Internet is the second source of radio signal mentioned by those surveyed in the EG, only behind the modulated Image Manipulation frequency (FM). It is followed by the Onda Media (OM) and lastly, the digital platforms, that is, listening through television Image Manipulation by DTT or payment platforms.