When it comes to Japan, every otaku will bow his head and smile, and then go home and silently open a folder in the computer that hides the N layer...
Originally, my impression was the same as these otakus...with depth.
But since I went to Japan, when I think of this country again, only the word "details" comes to mind.
Japan is a country that pays great attention to the details of design. They pay attention to details, pay attention to feelings, and pay attention to thinking about a comfortable and natural relationship between people, objects and the environment. They don't do deliberate design, they pay attention to starting from the operation level, and consider the missing details for users, so that every finished product has a kind of naturalness, and it should be so natural.
It is this spirit that has captured me deeply, let me walk through a place, see a scene, and just want to sigh, "This is the detailed experience that a product should have!"
Among them, what impressed me the most was the design of its public transportation system, bathroom system and service system.
1. Public transportation system
1. Catching a plane can also be fun
Japan has a well-established public transportation system, and from the moment you step into the airport, you can feel its clear guidance.
Catching a plane and looking for a boarding gate is a common scene for passengers at the airport. Japanese designers have made it an interesting phenomenon for passengers rushing to catch a plane - paving blue and red PU track and field runways on the ground , let the passengers run on it. Blue guides passengers to arrive at the security check area smoothly, while red guides passengers to the airport traffic exit. At the same time, the destination, direction and walking distance are marked on the runway to guide users in the most direct graphic and textual way.
Using the eyes to find the direction and directing the feet to find the road is a skill learned in childhood, but finding a specific target in an open space requires a long reflex arc for the user. Guidance can shorten the user's reaction time faster, make it clear at a glance, and at the same time, interesting elements make travelers feel happy while walking.
2. Buy a subway ticket with minimal operations
Queuing to buy tickets is a very b2b data daily behavior. In order to save the time for users to buy tickets, the designer has reduced the process of buying tickets to the minimum operation steps. Switch to one adult and one child by yourself, then choose the fare, confirm, and release the money, and the ticket purchase is successful in three steps.
Concise steps can effectively alleviate the gap between people and product operation interface, and make the product use process a functional enjoyment process.
3. Are you afraid of the cold? Different temperature cabins can be selected
As more and more Japanese women appear in the workplace, in order to prevent women from being indecently harassed in crowded carriages, Japan Railway has added "women-only carriages" during rush hour.
At the same time, in order to improve the comfort of passengers, in the hot summer, Japanese trains will set up compartments with different temperatures to facilitate taking care of users of different ages - the elderly and young children are relatively weak and can choose weakly air-conditioned compartments; Young people who are sweating profusely can choose strong air-conditioning compartments. According to the needs of users, give them what they need, and achieve real care.
4. Short people are not afraid to reach the armrests
The design of armrests with different lengths has long been reflected in the German Red Dot Design in 2010. "Press, Change Length" is an adjustable length handle designed by Chinese students. The starting point of the design is to make passengers of different heights more comfortable. Standing in a comfortable position holding the armrest, tall people are not afraid of hitting their heads, and short people are not afraid of being out of reach.
Five years have passed, but Japan is the first country to apply this design to the bus system. Although the design has not been restored one-to-one, it has used the least amount of materials to complete the transformation of key parts, which is convenient for users.
In Japan, this design is hailed as an aesthetic of "poverty" - using the simplest things to create a deeply rooted way of life, which has also become a theme explored by many designers.
Sometimes it is more important to know how to use the design results than the design process.