Managing a company's brand, even in "normal" times, can be challenging depending on your niche, your competitors, and current circumstances. And of course, most of us have heard Industry Email List of (but hopefully never experienced) instances where a Industry Email List misstep by a company has created serious reputational issues for the brand. However, when the circumstances are dire, such as the huge upheaval caused by the COVID-19 pandemic, a host of new pitfalls can arise. Let's discuss some of the particular risk factors you might face, the many things that can change
Both the company's approach to business and that of its customers, and offer possible opportunities to protect - and Industry Email List even dramatically improve - your Industry Email List company's reputation during a crisis. Assess the current situation of your business As with any project, it is essential to first identify your starting point. You should conduct quarterly audits of your marketing efforts to help with strategy development as it stands, but in times of crisis, it's even more important to conduct audits and see how you can improve your online presence.
Check the current status of your brand by Industry Email List reviewing the following: Brand mentions Reviews on Ads and Social Pages Engagement and fans on social networks Rankings and organic traffic data Content production Overall brand sentiment Industry Email List General site data Then correlate that data to keyword performance and content (including user feedback) across platforms, looking for patterns. It should be fairly easy to spot negative indicators and just as easy to spot positive signals. Taken as a whole, this should provide a