The CGO is a true "superhero" who combines the skills of the head of marketing Image Manipulation with new ones to develop an integral work . It is therefore a position that requires professionals to recycle themselves in order to perform it at the highest Image Manipulation level. Of course, the emergence of the Chief Growth Officer does not necessarily mean that the head of marketing is going to lose his job, since companies are looking for the heads of growth within their own ranks. So much so, that 51% of appointments to this position come from internal Image Manipulation promotion.
Understanding the role of the CGO in the company To fully understand what role the Chief Growth Officer plays and how their role differs from Image Manipulation the typical CMO, we can look at their role as a combination of responsibilities in four different areas: marketing, sales, product, and finance. Marketing teams work to generate demand and send potential Image Manipulation customers down the conversion funnel through various online and offline mediums. In turn, all of this activity gives rise to data on how users engage with the company's value Image Manipulation proposition.
The work of the CGO in this case ensures that all marketing activities are based on a specific value proposition and evaluate Image Manipulation the results. The information obtained is sent to sales representatives, to ensure coordinated communication, and to the product development team, as it may influence future product features. On the other Image Manipulation hand, sales professionals are also responsible for attracting users and moving them through the conversion funnel, with techniques such as emailing, presentations, and phone calls. Here, the growth Image Manipulation manager must ensure that all these activities are consistent with the defined value proposition.