It's not so easy to find the right balance between not being boring and not being overlooked. In this article, we'll review a list of email frequency research papers and give you some tips on how to choose an optimal frequency for your own email campaigns. Content the definition of email marketing frequency email marketing frequency statistics best practices for email marketing frequency give users choice prioritize quality over quantity test and see the results in all the definition of email marketing frequency first of all, what do we mean by "Frequency?" » you can mix email frequency with email schedule. Let us synchronization shows what time of day or day of the week you send emails;
Email frequency shows how many times per day, week, or month you send emails. There is no universal truth when it comes to company mailing list defining email frequency as low or high, as it entirely depends on the brand and its audience. For one, an insurance company managed to improve email revenue by 45% along with other metrics by increasing the frequency of email marketing. Previously, the company sent only one email a year, just before it was time to renew its customers' insurance. They decided to increase the frequency of emails for part of their
Mailing list to improve the return on these customers. Meanwhile, their customers were invited to participate in the regular survey where they left comments on the monthly emails with promotions and useful content they received. The company constantly tested the results and within three months found that the number of clicks and citations,on the other hand, a retail store saw a huge drop in average daily revenue (adr) after increasing their email frequency. When the store started sending emails three to four times a month, they noticed their adr drop from $696.5 to $475. As soon as they reduced the frequency to two emails per month, the number of orders immediately increased again. In fact, when