I like to think of building an e-commerce site for SEO as the equivalent of In-N-Out Burger's "secret" menu: you can customize like crazy, as long as you know how to ask (à la way of an animal?). Let me explain. Options to increase sales and conversions are buried in the recesses of many SEO tactics that meet your needs. REI, for example, offers hundreds of products, each with its own product description, metadata, customer reviews, questions and answers, and sometimes a personalized product video. Advertising Continue reading below And there's a whole lot more where that came from: Zappos and The Body Shop both give us personalized product videos. At Staples and ASOS, you can see the clean UX and site architecture.
And Seattle-based e-commerce icon fax list Amazon gives us customer reviews filtered by stars, formats, and ratings. Of course, DIY SEO for your e-commerce is both a promising and daunting option: implementing SEO strategies on your own seems like a major win, but with so many tactics to choose from, the simple act of getting started can feel overwhelming. So, I'm here to give advice. Ahead, I offer a roadmap for how to get started with SEO for your eCommerce website. Follow these tips when creating your e-commerce site and you will end up with a website that will drive your traffic. Plus, your website won't look like an episode of Hoarders Invaded It.
Why is SEO important for e-commerce? Winning new customers can be difficult, especially if you aren't found by search engines. And, with 44% of online shoppers starting their search with a search engine, you're going to want to jump on the SEO bandwagon. Why? Well, according to the US Department of Commerce, e-commerce sales in 2015 were $341.7 billion for the year. This represents a 14.6% increase from $298.3 billion in 2014. The report added that online sales accounted for 7.3% of total retail sales in 2015, compared to 6.4% in 2014. Advertising Continue reading below Still not convinced to use SEO for e-commerce?