products to solve practical problems according to different business bulk sms service scenarios, as long as you can solve customer problems, you can bring benefits. In the early stage, a standardized process was used to solve user needs. In the process of gradually increasing the number of customers, many products will find a problem. In the service payment, a large part of the products will be more aimed at large and medium enterprise customers. In fact, the key bulk sms service here is the large The process of medium-sized enterprises is relatively standardized, and it is easier to solve problems in the face of more standardized and standardized retention, but what problems do small and micro enterprises have? If there are more and more small and micro enterprises, the demand for customization will also increase. When the customer base is getting larger and larger,
The product will easily lose its original bulk sms service positioning with increasing functions, and will follow the trend in the customer demand pool. Therefore, when doing a good job in products and services to obtain commercial interests, we must pay attention to the scale of interests, and do not blindly pursue interests. When facing users, commercial thinking must be diluted, communicate with customers with products as the core, and use product value. Combining it with bulk sms service commercial value, it will create an illusion for customers: because the product satisfies me, I am willing to pay, which is a valuable payment. Resonate with users with product value to bind customers. 3. The balance between commercialization and user experience The product value has not been properly commercialized.
Once the commercialization charging strategy is bulk sms service launched, there will be strong reactions from customers. This is a normal reaction, because the company needs to make money in the process of constantly polishing the product. If it is not polished well The product starts to receive money, and the sense of value is not conveyed in place, which will not only damage the confidence of customers, but also affect the subsequent commercialization. So how can bulk sms service we control the balance between commercialization and user experience? One thing that must be understood here is that user experience does not conflict with commercialization, because the value of the product itself is not delivered in place, which leads to a deviation in the user's self-cognition, thinking that commercialization has hurt him, which is an "illusion". Therefore, before we enter full-scale commercialization, we can try some users, through internal transformation and differentiated services,