When buying something online, the user's first decision-making factor is "price". So, being able to set a competitive price is half the battle. Regardless of the operation method, sales executive email list channel or communication channel, as long as the price is good, it can basically be sold out. The rise of Pinduoduo is not necessarily the way of group grouping (if it is, then Jingdong group purchase/Taobao group group/Suning group group is already popular), but the price executive email list of goods is really too low. At the same time, the price is a double-edged sword. If it is too low, it will not make money, if it is not profitable, it will not be sustainable.
If it is too high, the conversion will be poor and the competitiveness will be weak. What is a "competitive" price, summed up in one sentence: it is lower than the price range of certain executive email list product lines of target competitors (I call it: opportunity price range), and the sense of value is high, so it is competitive. Then how to find this opportunity price range? I found a simple and rude methodology, which came from a category executive email list consulting practice last year. Background: The top 3 brand group companies in the domestic household cleaning appliance category, incubating its vacuum cleaner brands.
Taking the mid-to-high-end route, and the technical content of the products is really good. Target competitor brand - Dyson. Product line pricing strategy executive email list (pricing based on overseas similar products, combined with domestic market conditions): the previous pricing from low to high 2199, 2899, 3099, 3599, 4099. Question: For each price of the product, which model of Dyson is the standard product, and what is the competitive advantage? A: The executive email list whole system is benchmarked, and products with similar prices to theirs have stronger functions. However, the actual effect is not so good.